When embarking on a content marketing campaign in Social Media, we must take breaks to assess our progress and plan our next steps. This is where social media audit tools come in.
Social media has fast become one of the most effective ways to promote small, medium-sized to even large-sized organizations. According to a recent report by Datareportal, there were 4.65 billion social media users globally at the start of 2022, accounting for more than 58.7% of the global population. This necessitates the use of top social media audit tools.
However, you cannot conduct a social media audit and assessment without the necessary top social media audit tools. This article will cover the meaning of social media audit, its benefits, and a list of some of the top social media audit and assessment tools in 2022.
What Exactly Is a Social Media Audit?
A social media audit is a review of all your current social media accounts with the aim of tracking your marketing efforts. It identifies your strengths and shortcomings, as well as the next steps you should take to improve your outcomes in the future.
A social media audit will provide you with a thorough strategy for all of your social media channels, as well as the data you need to improve your social media marketing. You’ll notice:
- Your most successful platforms
- On each social media platform, what your audience wants to watch
- Who is your target audience (demographics and more),
- What’s working (and what’s not) to expand your audience
- What role each platform plays in achieving your objectives
- Which fresh content ideas will help you expand
- Where you should focus your attention next.
Why Should You Conduct a Social Media Audit?
Social media audits are conducted to analyze your social media profiles, determine what is being done, and identify gaps that need to be filled. This procedure will assist you in deciding where you are and where you wish to go. In addition, investing the effort to do a social media audit can allow you to make better-informed business decisions about your future initiatives.
To conduct a social media audit, you must have the necessary tools to evaluate the many aspects of your social media profiles. Take a look at the tools we’ve compiled that provide unique analytical insights to help you better your social media efforts.
1. Sprout Social
30 days free trial
All-in-one tool mainly used for social media management. It covers outlets such as Twitter, LinkedIn, Pinterest, Facebook, and Instagram.
Sprout social is designed for business – collaborative and task-oriented. In addition to curating and producing content, the platform includes social media analysis tools and a social listening module, which are helpful when constructing a social media brand audit.
2. Brand Mention
7-day free trial
Brand Mentions is a must-have application for web and social media listening, review tracking, and sentiment analysis. You can utilize the platform to find mentions from the Web, Facebook, Twitter, Instagram, YouTube, LinkedIn, Reddit, Pinterest, and Quora, to name a few places.
Brand Mentions allows you to build audit reports that include tracked mentions, assess sentiment, compare data across all critical social media, and, even better, incorporate business evaluations via the new Reviews Integration tool.
3. Buffer Analyze
14-day risk-free trial
Data and analytics are the foundation of any social media strategy, so Buffer has a component dedicated to social media analytics. Buffer Analyze aggregates all of your data — likes, comments, shares, and clicks – so you never have to perform the heavy work yourself.
The best feature? Their posting strategy tips cover everything from the best time to post and posting frequency to the best post style to help you expand your reach and engagement on social media.
4. Critical Mention
Pricing: Available on request
Critical Mention is an all-in-one media monitoring platform. You may use Critical Mention to track and evaluate your brand’s social media presence, remain updated on industry trends, and obtain insights on sentiment and trends.
This tool assists in establishing baseline metrics such as your engagement score, the number of clicks to your social page, the number of followers you’ve obtained, and so on, which is useful when performing a social media audit.
The Critical Mention, a social media monitoring tool, provides extensive coverage on social networks such as Facebook and Twitter. The application also offers visual coverage in the form of density maps and word clouds to assist you in identifying emotional extremes. When combined with the native metrics from Facebook and Twitter, Critical Mention is a robust tool for helping you with the audit.
5. BuzzSumo
30 days free trial
As underappreciated as it is, content marketing plays an essential function in social media auditing. After all, good content grabs people’s attention, establishes your brand identity, and, maybe most crucially, drives organic traffic.
BuzzSumo, a content marketing platform, enables you to conduct effective content audits by finding the hottest subjects and key influencers. Convert your everyday content into high-performing marketing content before it’s too late.
6. Keyhole
Pricing: $49 per month
Companies are increasingly using social media marketing to get their name out there and improve their image. Successful examples include Apple’s Shot on iPhone competition, which encourages iPhone photographers to share their best work shots on their iPhones, and Starbucks’ #whatsyourname campaign, promoting gender equality.
Keyhole specializes in hashtag tracking and influencer campaign metrics to assist marketers in keeping a tight check on real-time metrics and measuring the impact of their social media campaigns.
7. Agorapulse
30 days free trial
This interactive and visually appealing platform encourages you to organize, publish, analyze, and listen to what people say about your business across major social networks.
Agorapulse is a social media tool for Facebook, Instagram, LinkedIn, Twitter, and YouTube accounts. Because of its user behavior data feature and real-time scheduled reports, this platform is helpful for a social media audit.
You can also access the app social media management platform for free as a mobile app in the App Store or Google Play.
Wrapping Up
If you want to monitor your social media performance or take your social marketing to the next level, conducting a social media brand audit using the top social media audit tools is the best option. The answer to your next social media plan begins with your questions about your experience thus far.
It is your responsibility to analyze, organize, schedule, and apply whatever unique selling point your brand has. Still, the solution could be hidden somewhere between your engagement numbers, community management performance, or untapped prospects. This is why selecting the right social media audit tools will bring you visibly closer to your goals.