As we all know, technology has evolved in response to how audiences consume content over the last ten years. People prefer to utilize small, portable mobile devices because they are constantly on the move and want access to the Internet from wherever they are, on whatever device they carry.
As a result, small businesses in every industry are working hard to meet the demand for multichannel visual content to stay competitive and relevant. In fact, a recent survey of 1,500 content creators found that visual content has a noticeable influence on brand visibility, internet traffic, lead generation, social media engagement, and sales.
So, how can you generate visually appealing content that attracts, engages, and keeps your brand audience interested? In this piece, you’ll learn about seven visual branding tools to assist you in improving the image and reach of your brand.
1. Bannersnack
Bannersnack is a visual branding tool that allows you to generate static and animated banner ads and social media ad posts. Bannersnack’s main advantage is that it is designed to assist anyone in quickly creating banner ads.
If you have an idea for a banner ad, Bannersnack provides the tools to help you produce it. The tool and interface are simple to use, have a lot of excellent design possibilities, and are quick enough to help you create many types of ads.
Because you can customize every part of the banner ads you make, it’s ideal for individual projects and client work. In addition, analytics and heatmaps are offered with pro and plus memberships to help you illustrate the effectiveness of designs to clients.
2. Canva
Although these visual branding tools are not listed in any particular order, Canva is one of our favorites. Not only does it let you design your images, but it also has a convenient Design School that contains tips and tricks via their blog and free tutorials and teaching material to help you spread the Canva love.
In addition to Canva’s free content, templates and stock photographs cost $1 to use – but you only pay for them when you use them. Finally, Canva for Work, which was recently announced, adds another great feature to their arsenal. Although it is not free (a monthly or yearly subscription cost is required), it is a realistic choice for more serious firms who want to keep their brand on point.
More Canva advantages:
- Pre-made design layouts (also helpful in preparing holiday layouts)
- Pre-sized templates for popular applications (i.e., Facebook Cover Photo, Pinterest Graphic, etc.)
- All of your designs are saved to your Canva account.
- You can make templates, store them, and then reuse them.
3. Venngage
Infographics present facts, statistics, and procedures in memorable and visually appealing ways. Venngage allows users to make infographics in three simple steps:
- Select one of the professionally designed templates.
- To visualize your data, add charts, text, and information.
- Change the colors, fonts, photos, and other components to make your design your own.
The free edition lets you create five different infographics to see how you like the tool. In addition, Venngage gives customers access to an extensive database of thematic designs, stock photos, icons, charts, and templates. To unlock more features and produce more than five infographics, you must upgrade to a premium edition.
4. Placeit
Placeit is an excellent visual branding tool if you need a platform to generate all of your branding designs. You can produce eye-catching graphics with over 50K templates and a growing library of designs created daily by pros. In minutes, you can make everything from logos and movies to your social campaign with branded imagery.
Simply choose your favorite movie design, modify the color of the backgrounds and forms, and add your photographs or video clips.
Key aspects include:
- Downloads are limitless.
- Fonts and audio options You can also change the playback speed and the number of slides to create a short or long film.
- Every day, new templates are added. Designers are always on top of the latest trends, and they develop gorgeous assets daily.
- Easy-to-use. With minimal technical knowledge, you can generate many designs, graphics, films, demos, Instagram stories, and social media marketing assets.
- Graphics of high quality. A professional team creates all visuals.
5. Impresso
Impresso is a useful visual marketing program allowing you to create professional-looking movies for social media quickly. When generating promotional films for brands, Impresso enables you to submit and use photographs and videos.
Impresso’s wide variety of professional ready-to-go templates, which includes hundreds of designs and is geared for all types of businesses, is one of its best advantages. You may also change the colors and typography to make the perfect video that fits your brand’s identity. The software also has separate libraries for photos and music.
Finally, Impresso has a social share option that instantly lets you publish your movies on all major social media networks. The app is now available on Apple’s App Store and includes in-app purchases for additional functionality.
6. Piktochart
Did you know that infographics are 30 times more likely than full-length articles to be read? So infographics are unquestionably crucial in visual marketing, and Piktochart is a fantastic tool for creating outstanding infographics that engage and inform your viewers.
You will have access to over 100 themes and a vast graphics collection that is continuously updated. You don’t need any design skills to create eye-catching infographics in no time with Piktochart!
7. Giphy
Maybe you want to show a customer how to update your software or help them comprehend how to use your product. Perhaps you’d like to be giddy and include a reaction gif in your social media post.
These small visual details can be amusing while also being functional. Consider the following statistics to get a sense of how popular GIFs are:
- Every day, 23 million gifs are posted to Tumblr.
- Slack records over 2 million gif integration use per month.
- They may be small files, but don’t dismiss them. Gifs are trendy.
So, why not use an app that allows you to increase your visual brand awareness while also standing out with some animation? To make gifs, use Giphy capture.
Giphy Capture lets you capture anything on your Mac (sorry, Windows users) and turn it into a free HD-quality gif. Simply download the app, select the Giphy icon, drag the window over the region you wish to cover and press the record button.
Bottom line
Visual marketing is compelling because the human brain is programmed to perceive visuals faster than any other content. Visual marketing may be incredibly powerful, but developing visual content can be challenging for non-professionals.
The above-listed visual branding tools will allow you to generate photos, infographics, and films in minutes, eliminating the need for expert assistance. Some of these tools will be highly useful regardless of your aims or the types of visual content you wish to generate.