There are numerous moving pieces in social media marketing, including designing, publishing, monitoring, engaging, and much more. That is why having a social media management solution that allows you to streamline all of your responsibilities in a single interface is essential.
Fortunately, many tools are available to help you with every aspect of your social media strategy. Throughout this post, we’ll go through some of the market’s best social media management tools and their key features to help you decide which software is best for your team.
1. Social Pilot
SocialPilot is an easy-to-use social media management tool for individuals just starting. Aside from posting and scheduling, the application offers a curated content selection based on categories and keywords, which will automatically send to your feed.
SocialPilot provides detailed analytics insights to help you plan better strategies. For example, users can identify what audiences interact with and study growth patterns based on content performance and audience data to continue developing content.
2. Sendible
Sendible has done an excellent job of niching down and tailoring its social media management software exclusively to agencies and other large enterprises with multiple social media sites. They also provide a variety of valuable integrations to make social media administration as simple as possible for their consumers.
3. KeyHole
KeyHole differs from the majority of the tools on our list in that it also functions as an influencer tracking and marketing tool. Its Influencer Analytics function gives marketers the information they need to understand how each influencer affects their marketing objectives. In reality, social media reports are their primary source of income.
4. Zoho Social
Zoho Social is a tool “designed for every social media feed.” You may use the app to start conversations, share reports, assign team roles, and solicit feedback. This makes it simple to communicate your changes, strategies, and performance insights to everyone.
In addition to scheduling, the platform, like Sprout, provides its optimized timing features. In addition, Zoho Social now has Instagram scheduling built in, allowing you to create articles and repost user-generated material from the comfort of your own home.
5. NapoleonCat
NapoleonCat is a social media management application that assists users and teams in untangling challenging workflows and simplifying cooperation. For example, users can color-code and visualize calendars and approve, publish, and schedule them.
NapoleonCat’s most distinctive feature is that it uses marketing to assist with ecommerce goals: posting product updates across profiles, addressing customer complaints and reviews, and tracking your results.
It’s worth mentioning that NapoleonCat only integrates with Facebook, Instagram, LinkedIn, Twitter, and YouTube.
6. Buffer
Buffer is another social media management tool that is great for small enterprises or startups. They provide a free plan for your first three social media channels, making this an excellent choice for getting started with Facebook, Instagram, or Twitter.
Buffer provides social media publishing tools that simplify scheduling all your social media material for each channel. Users can also access a social media engagement dashboard, which allows them to respond to all online mentions or messages in one location.
7. Later
Later, began as an Instagram-only social media management tool and has gradually expanded to include sites such as Pinterest, Facebook, Twitter, TikTok, and others. They provide several features, including a link-in-bio tool, that make Instagram management a breeze.
8. Hootsuite
Hootsuite, one of the earliest social media management systems on the market, is well-known for increasing efficiency on social media. It enables you to handle all the connected social media networks from a single dashboard.
You can receive a comprehensive picture of the activity on your social media profiles. In addition, it allows you to respond to user messages and comments fast, allowing you to engage whenever your business is referenced on social media.
While this social media management tool has been on the market for a long time, it is a relatively difficult tool to use.
9. CoSchedule
CoSchedule is a social media management platform that prioritizes content and scheduling while emphasizing its social performance. Coschedule is well-known for how well its calendar tool allows users to manage their content. In addition, it contains a ReQueue feature that automatically queues the best-performing posts.
CoSchedule works with Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr. In addition, this social media management tool allows you to link to your WordPress and Hubspot accounts.
10. MeetEdgar
MeetEdgar is a one-of-a-kind social media management tool that handles all of your scheduling for you. It selects posts from your content collection and puts them on repeat. You never have to worry about your queue being full with MeetEdgar because it re-shares your evergreen posts.
This social media management tool is compatible with Facebook, Twitter, Instagram, Pinterest, and LinkedIn. MeetEdgar is mainly focused on one function, which is ideal if you want to automate your social media posting. In addition, it creates an evergreen post library, and if it exhausts new content, Edgar will replenish your queue with previous ones.
11. Post Planner
Post Planner is another social media management tool designed to increase reach and engagement. Post Planner is a small and mid-sized corporate social engagement service. This social media management tool may be used to manage your Facebook, Instagram, LinkedIn, Twitter, and Pinterest accounts.
Post Planner includes features ideal for a small business looking to enhance brand awareness on social media.
12. Sparkcentral
Sparkcentral consolidates all your social discussions into a single dashboard, allowing you to answer inquiries or respond to comments on numerous social networks from a single location – alongside emails, text messages, and other more traditional customer service contacts.
Sparkcentral makes it simple to automate, prioritize, and delegate and the platform tracks your progress so you can identify how much of a difference you’re making.
13. Cloohawk
Cloohawk watches your Twitter activity and then recommends “hacks” for increased engagement and growth, as well as advice on how to get there. It’s similar to a Tweet doctor in that it diagnoses problems and prescribes solutions. For example, using the proper hashtags, sharing popular news, or reposting old tweets could help (bonus: there’s a bot included that can auto-retweet anything deemed related to your brand).
14. Tailwind
Tailwind is a Pinterest and Instagram official partner, making it a visually focused social media management platform. You can use suggested hashtags and determine the optimal times to post on your Instagram and Pinterest profiles to increase engagement.
Tailwind includes a feature that allows you to set your logo, color palette, and fonts, and it will add your branding to every design you schedule. Analytics and reporting, as well as social media monitoring and trends, are other Tailwind features.
15. Agorapulse
Agorapulse is a complex and powerful social media management tool that aids small businesses in the management of social media profiles, community building, and moderating. Agorapulse features a user-friendly UI that is simple to apply right away. In addition, it provides flexibility, reduced learning time, and reputable customer support.
It can also interface with all major social media networks, including Facebook, LinkedIn, Twitter, YouTube, and Instagram. Complete reports can be generated, posts can be scheduled, competitor analysis can be performed, and user involvement can be automated.
16. Lately
This AI-powered social media management solution can assist you in transforming your content into great social media postings. One of the upsides of Lately is that it allows users to curate great social media postings without spending much money, especially when working with blogs, videos, podcasts, or articles.
Lately is one of the most advanced social media management solutions because it can help syndicate the information you publish across many stakeholder accounts. It is widely utilized by small and medium-sized enterprises in various sectors and industries to improve brand communications and management while fostering thought leadership.
17. eClincher
eClincher is a social media management application that assists businesses in increasing their ROI on social media. All major social networking channels, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and YouTube, are supported by eClincher.
It’s more of an enterprise/agency-focused social media management tool with extensive capabilities for properly managing your social media campaigns.
18. ContentStudio
ContentStudio is the social media management solution to use if you need help with content marketing. ContentStudio is a content curation application that assists you in discovering, planning, publishing, and analyzing material for social media networks. This is one of the best social media management tools because it provides hashtag suggestions and has an SEO optimization toolbox built in.
19. MavSocial
MavSocial is a social media management solution that allows you to schedule, advertise, monitor, and report from a single dashboard. MavSocial focuses on graphics and includes an asset library. You can use their stock library to make your social posts more visually appealing. It also has picture recognition, which saves time while managing assets.
With social media listening, this is one of the greatest social media management tools for understanding industry trends.
20. Loomly
Loomly is a social media management tool that assists you in developing a successful team brand. It’s a brand success platform that enables marketing teams to grow companies online through features like collaboration, publishing, and analytics. Loomly allows you to manage Facebook, Twitter, LinkedIn, Instagram, Pinterest, Youtube, Google My Business, TikTok, Snapchat, and other social media platforms.
Loomly mostly serves as a social media management solution for small-sized agencies and businesses. Loomly allows you to manage all of your digital assets in one place. Images, videos, posts, and notes can all be stored in a single library.
21. Falcon.io
Falcon.io is a social media management platform in the cloud that may help your brand succeed. It makes you a proactive brand by leveraging features like social media listening, so you never miss out on engagement. In addition, Falcon.io allows you to manage your social media accounts on Facebook, Twitter, LinkedIn, and Instagram.
With its diverse set of capabilities, you can tailor your customer services. You can also establish a social media calendar, design campaigns using built-in templates, schedule posts, and summarize results using thorough stats.
22. Salesforce Social Studio
Salesforce Social Studio is your one-stop shop for engaging with your social media followers and fans. This fantastic tool allows you to listen to and control posts on social media networks such as Facebook, Pinterest, LinkedIn, Twitter, Instagram, and YouTube. Twitter and Instagram
The best thing is that you can organize and schedule your articles by location, product, team, or brand. Analyze trends, keywords, and competitors to remain competitive with excellent branding.
Wrapping Up
This collection of free and paid social media management tools will help you find the best one for managing your business’s social media presence. However, we recommend choosing a product that will expand with your demands. One that accomplishes more in less time without burning a hole in your pocket!
Another thing to consider is that your tool should not have a severe learning curve. You don’t want your teammates to spend months learning to accomplish the simplest tasks and then get little or no work done.