As a social media manager, it’s your responsibility to develop excellent, converting content. But it is no longer news that managing social media content can be quite challenging, especially when dealing with multiple clients with different requirements. Thankfully, the advent of social media calendar tools has made the scheduling and management of social media content very easy.
Social media calendar tools are essential for organizing your social media efforts and ensuring that you publish relevant and exciting content. They allow you to plan for each social network ahead of time and prevent missing out on possibilities. As a result, it’s critical to invest in a social media calendar tool that will help you better organize your publishing schedule.
We’ve produced a list of 15 social media calendar tools and their unique capabilities to assist you.
1. NapoleonCat
NapoleonCat is an all-in-one social media management tool that includes a variety of digital marketing features. NapoleonCat assists you in managing your social media inbox, publishing content, and monitoring your content performance across many platforms.
One of the upsides to this social media calendar tool is that it allows you to use the Publish feature to make postings for Instagram, Twitter, Facebook, LinkedIn, and Google My Business. It also enables you to create a single draft and then optimize it for each platform.
Even if the rest of the tool’s social media management platform is fairly robust, the social media calendar is quite simple. It displays a list of all the social media posts you’ve planned, and you can even add colored labels to each one. You cannot, however, switch between views (monthly is the default) or filter your view by platform.
2. Loomly
Loomly is a social media content management application that allows you to easily organize your publishing schedule in the form of calendars. If you’re new to social media marketing, this tool is a wonderful place to start. It interacts with major social networks like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, allowing you to manage everything from any location.
Loomly also allows you to plan posts and offers ideas and recommendations for optimizing your posts so you can get the most out of social media. One of the primary features of this social media calendar tool is the efficient approval workflow. It ensures that your posts are approved by the appropriate individuals and that everyone on the team is on board.
3. Trello
This social media calendar provides excellent content scheduling and is one of the best alternatives for saving brainstorming ideas. Trello is well-known for its superb visualization: at a glance, you can see which posts will go live and when. In addition, to-do lists, assignment cards, and customizable boards will allow you to give tasks to your employees and track their progress.
On a board, you can send themed post ideas, collect content for a specific network, or save posts for a specific day of the week. When your team member receives a card, it will be highlighted with a date, and people will be able to comment on it. In addition, because of labels with varying publishing stages, the entire team will be able to track the progress of posts.
4. Sendible
Sendible is a social media monitoring application with a robust scheduling and calendar function. It allows you to plan posts individually or in bulk, making social media management much easier. It also allows you to queue evergreen content to increase visibility and interaction.
The Sendible calendar displays a list of all the posts you have scheduled for the next several days. You can even optimize your content and photographs without leaving the platform. In addition, Sendible has now added a preview tool to see how your posts will appear before you submit them. This greatly simplifies making updates and changes that will appear fantastic on each platform.
5. AgoraPulse
Agorapulse is a full-featured social media management application used by corporations and marketing organizations. Its built-in calendar lets all users view what scheduled and queued items are ready to be published later, what published posts have already gone live, and what posts are still awaiting approval.
Agorapulse provides a shared calendar add-on for agencies that require client permission on scheduled content. Clients can view and accept (or reject) scheduled content using the shared calendar without accessing other portions of the Agorapulse interface.
6. Sprout Social
Sprout Social is a comprehensive social media marketing platform featuring a robust calendar feature. In addition, the “Compose” window includes all of the advanced publishing tools and straightforward workflows that can assist you in more efficient planning and scheduling of your posts.
The software includes a visual publication calendar for seeing and managing posts for many profiles, campaigns, and social networks. In addition, it enables you to queue your posts for automatic delivery in the future. It even assists you in determining the optimal times to publish on various social networks, allowing you to optimize your social media calendar for increased engagement.
7. CoSchedule
CoSchedule is an excellent tool for organizing your blog and social media calendars in one spot. This makes it easier to plan, even for blog entries you haven’t yet published. It also allows you to develop social templates that you can reuse for crafting promotional messages in just a few clicks.
The ReQueue feature is ideal for maintaining a constant social media presence. It automatically reshares your top-performing content at the optimal moments to increase interaction.
8. ContentCal
ContentCal is a social media application that gives a visual content calendar to help you plan efficiently for several social networks. The user-friendly interface makes this application suitable for everyone, from novices to the most experienced social media managers. In addition to preparing your social media material, the platform allows you to publish and analyze your posts, work with numerous teams, centralize the approval process, and save content.
Not only does ContentCal interface with platforms like Slack and Trello, but its inbuilt collaboration function allows you to extend creativity and feedback as far out of the marketing team and into the whole business as you like. This enables team members to make, view, and approve posts in a single location while discussing ongoing projects.
9. SocialBee
SocialBee is one of the most fantastic social media schedulers in terms of features, and it offers a primary social calendar. In addition, you will have access to a content queue-based system that will assist you in creating a diverse publishing schedule. You can make the most of evergreen blogs by recycling them — you only need to share them once. You can also include a couple of versions for more variety.
When it comes to time-sensitive content, you can choose how and when it should be disseminated. You can add items manually – either individually or in bulk. You may also import material automatically using RSS or Zapier. Platforms for content curation such as Quuu and Pocket are also supported.
Analytics and data reporting are also provided, allowing you to track performance and determine which publishing time suits your audience. SocialBee is also perfect for groups, freelancers, and agencies. Workspaces allow you to organize each brand. There are also user roles, internal post comments, and an approval process to keep everyone on the same page.
10. Iconosquare
Iconosquare is a social media scheduling, social monitoring (including inbox capabilities), and analytics platform. You can utilize the scheduling tool to post to Instagram, Twitter, and Facebook and examine metrics for all three and LinkedIn.
Iconosquare, being an official Instagram partner, is specialized in publishing visual material, mainly photos. This is evident in the UI design of the social media calendar. In place of text-based cards, thumbnails for the photographs and videos you want to publish are used.
Weekly and monthly views are provided, and individual profiles can be filtered. You can also use the calendar to search for Instagram hashtags and preview your grid-based Instagram feed.
11. Missinglettr
Missinglettr is a social media scheduling tool that is partly automated. It has a social media calendar to help you keep track of everything you and the tool have planned. Of course, you may still make your drafts and share them on Twitter, Facebook, and LinkedIn (support for additional sites is on the way). However, the automation tools integrated into this tool’s application shine.
The Missinglettr tool, for example, may evaluate a single blog post or YouTube video and utilize it to generate an entire year’s worth of social media material. It also has a Curate feature, which allows you and other Missinglettr users to share one another’s content on social media.
The calendar itself is straightforward. It features cards for all of your material and different views for the day, week, and month. Tags can also be used to arrange your material.
12. StoryChief
StoryChief is a content marketing tool that allows you to produce content other than social media. It can also publish content to self-hosted WordPress, Medium, and Blogger. To help you rank higher, the tool will grade your material for SEO and readability.
You can publish to Instagram, Twitter, Facebook, LinkedIn, and Google My Business for social media. In addition, you can use the content calendar to generate and connect relevant pieces of material, such as a blog post for WordPress and social media posts to promote it. Each calendar update has its text-based card.
You can toggle between views and filter them by channel. StoryChief also connects with over 1,000 third-party apps, allowing you to sync your schedule with calendars on your Apple device, Google, and Microsoft calendars. Apps like Unsplash and email marketing platforms can also be linked.
13. Crowdfire
Crowdfire is another all-in-one social media management tool that helps you manage your social media marketing plan from publishing to monitoring. For example, you can use the Publish feature to post to Instagram, Twitter, Facebook, Pinterest, and LinkedIn.
The calendar tool can then view posts you’ve scheduled for the week in different views for each profile you have. Each post includes a little card with a sample of the words you’ve contributed to it.
14. MeetEdgar
MeetEdgar is a simple social media scheduling tool. It has far fewer features than the other options on this list, making it ideal for modest blogs. While it lacks engagement capabilities, brand monitoring, and extensive analytics, this tool shines at publishing automation. It examines your work for quote-worthy sections to share on social media, then automatically makes posts for numerous sites.
You can also manually create posts. Instagram, Twitter, Facebook, Pinterest, and LinkedIn are all supported by MeetEdgar. As you amass a library of manually and automatically generated posts, the program will maintain your queue stocked with versions of evergreen topics so you never run out of content.
The Schedule tab will then display your calendar. Each post will have its card color-coded based on the category you allocate it to. The calendar itself is set up in a weekly view. Because it does not support multiple users, MeetEdgar is best suited for solo bloggers.
15. Buffer
Buffer is an all-purpose social media management platform designed for solitary bloggers and teams. It includes a publishing tool, a dashboard for engagement, and analytics. You can use the publishing tool to post to Instagram, Twitter, Facebook, Pinterest, and LinkedIn.
Buffer is most suited for Instagram scheduling, but you may write posts and optimize them for each platform. It can even be used to upload Instagram stories and create a grid-based shop view as your bio link. Simple text-based cards are used in the social media calendar. To keep track of your schedule, you can switch between weekly and monthly views and filter by profile.
Bottom Line
Now that we’ve gone through a few helpful social media calendar tools for kicking your social media strategy into high gear, it’s time for you to try them out. The finest social media calendar tool saves you time, streamlines processes, and allows you to work smarter rather than harder.
Several of the recommended platforms are either free to use or provide a free trial period. One member of your team should test one and report their findings. In addition, you might find a social media calendar tool that can assist you in meeting your next social media KPIs. Remember that each social media team is unique. Combining these social media calendar tools may assist you in efficiently executing your strategy to drive ROI.