Introduction
Search Engine Optimization can get incredibly exhausting if you don’t have the right tools by your side. To master SEO for your business, you must invest in digital marketing tools that will make it easier to:
- Find target keywords
- Conduct site audits
- Generate backlinks
- Track site health
- Boost site traffic
We will share 12 special SEO tools that will help boost your website’s search rankings. Some of the tools are available for free, while others have paid features.
1. BuzzSumo
Leading the lot is BuzzSumo, a premier SEO tool that can help you bolster the social media side of online marketing. It is the go-to SEO tool for marketers looking for the latest industry trends, topics, influencers, and SEO updates. In addition, it is a great content research tool for blogs & social media, real-time backlink monitoring, and competitor analysis.
It comes with four paid plans – Pro, Plus, Large, and Enterprise; and is suitable for medium to large businesses.
2. Moz Pro
Moz Pro is an easy-to-navigate all-in-one SEO suite that is loaded with useful features. Although the features have some learning curve, they make Moz Pro one of the best SEO tools that can help your business grow traffic in no time.
Suitable for small to medium-sized businesses, it comes with four paid plans – Standard, Medium, Large, and Premium. Surprisingly, it comes with a 30-day free trial!
3. Screaming Frog
Screaming Frog is a veteran in the SEO industry. Known for providing users with an ‘SEO Spider’ or website crawler, Screaming Frog is the go-to SEO tool to conduct in-depth website analysis.
Suitable for businesses of all sizes, it comes with impressive features that can help find broken links, identify plagiarized content, generate sitemaps, and more. Screaming Frog comes with a free and paid plan. Some of the most powerful features are only available in the paid plan.
4. Google My Business
Never underestimate the power of Google My Business, for it can grow your business locally. It costs nothing and puts your business on Google Search and Google Maps.
All you have to ensure is a well-built Google My Business listing. As part of a local SEO strategy, Google My Business can help you get to a local audience looking for your services.
5. Serpstat
If you are looking for an all-in-one SEO tool, you should give Serpstat a shot. It does it all – tracks search volume, generates keyword ideas, and monitors important performance metrics to help with your website’s SEO.
People call it a ‘growth hacking tool’ as it is a feature-loaded SEO tool that provides a solid UI. In addition, it’s a paid tool that can conduct backlink analysis, competitor analysis, help in content marketing and on-page audits.
Serpstat is suitable for small to medium-sized businesses and comes in four price plans – Lite, Standard, Advanced, and Enterprise.
6. Google Search Console
Google always comes up with the goods. And the best thing about Google products is that they’re all free. Google Search Console is one of the best SEO tools as it provides an in-depth site performance review.
It handsomely inspects URLs, provides schema markup validation, and wiggles out any security issue that might have been impacting site performance.
Google Search console is suitable for businesses of all sizes.
7. Ahrefs
Some call it H-refs, some call it Ay-refs, and some A-H-refs. You might not get the pronunciation right, but Ahrefs can turn your site into a mean money-making machine!
Analytics is a piece of cake with the high-quality data it produces through features like Site Explorer, Keyword Explorer, and more. We highly recommend you use it to conduct an in-depth SEO audit.
It comes with four paid plans – Lite, Standard, Advanced, and Agency.
It is quite user-friendly and suitable for medium to large businesses.
8. SEMRush
If you were searching for SEO tools, you must have read or heard of one tool over and over again – SEMRush.
Digital marketers around the globe love SEMRush as it is one of the most powerful online marketing tools available on the internet.
It comes with a 7-day free trial and has enough features to test in the free plan. SEMRush also has four paid options – Pro, Guru, Business, and Enterprise.
Although suitable for companies of all sizes, SEMRush has some of the most complex features that might take some time to master.
9. ProRank Tracker
As the name suggests, ‘Pro Rank Tracker’ is a professional SEO keyword tool that helps track search engine rankings.
It is the most accurate rank tracker available in the market as it shows ranking on all major search engines and for all keywords. It comes with five paid plans – Basic, Starter, Standard, Advanced, and Business.
Suitable for businesses of all sizes, ProRank Tracker facilitates multi-lingual rank tracking, report generation, and 24/7 support.
10. Keyword Finder by Mangools
Keyword Finder might not be an all-in-one SEO platform, but it nails keyword research. It has impressive navigation and is useful to beginners as well as advanced professionals.
It facilitates local keyword research, SERP analysis, and long-tail keyword indication to help users create a bulletproof keyword strategy.
It comes with three paid options – Mangools Basic, Mangools Premium, and Mangools Agency.
11. Majestic
Majestic is another solid SEO analysis tool that made this list. It is known for providing one of the most elite-level SEO features available in the market.
However, Majestic focuses entirely on backlink analysis. It comes in three paid options – Lite, Pro, and API.
Although suitable for businesses of all sizes, Majestic lacks essential features. After all, it is a very niche-oriented SEO tool.
12. Spyfu
Spyfu, earlier called GoogSpy, is a valuable SEO tool to have in your arsenal. Known for providing both organic and paid keywords of all your competitors, Spyfu can help beat competition in no time.
It takes competitor analysis to a whole new level as it suggests to users the terms they should target to stay ahead of the competition.
However, it is a paid tool with three price plans – Basic, Professional, and Team. Therefore, it is suitable for businesses of all sizes.
Conclusion
Do you find it challenging to rank your business website on search engines? Check out the 12 best SEO tools mentioned above and take a giant leap to your online marketing journey.
Check out our SEO Service page for more information!